Image source: Pexel

With the rapid development of society and economy and the tremendous changes in residents’ lifestyles, the prevalence of overweight and obesity among Chinese residents has increased rapidly, which has become a serious public health problem.

According to the "Report on Nutrition and Chronic Disease Status of Chinese Residents (2020)", the overweight and obesity rates of children and adolescents under 6 years old and 6-17 years old reached 10.4% and 19.0%, respectively, and the overweight and obesity rates of adult residents were 34.3% and 16.4%, respectively. % (Overweight and obesity rate is more than 50%); the average weight of men and women aged 18 and over in my country is 69.6 kg and 59 kg respectively.

Image source: Scientific Research Report on Dietary Guidelines for Chinese Residents (2021) Chinese Nutrition Society

Obesity is closely related to a series of health problems such as high blood pressure, diabetes, and cardiovascular disease. As a result, consumers began to pay attention to dietary health problems and gradually shifted to low-sugar and low-calorie eating habits.

Insight into health needs, the rise of the meal replacement market

Post-90s and post-95s have gradually become the main consumer in the modern market, and health anxiety has also become a focus of the most attention of contemporary young people. According to reports, the post-90s and Z generations have high expectations for health, but their health scores are significantly lower than those of other generations. When there is anxiety, there will be market demand. Who can really gain insight into the real health needs of these young people and provide solutions that best meet their expectations?

The emergence of meal replacement products provides unlimited possibilities for consumers' demands. While quickly replenishing energy, the products can also supplement consumers with a variety of dietary fiber and nutrients. With low calories, high satiety, high protein, and reasonable nutrition as the main selling points, with high-value appearance and overwhelming marketing, meal replacement brands are rapidly harvesting the market.

According to data from iiMedia Research, from 2017 to 2020, the scale of China's meal replacement market will continue to grow, with a compound annual growth rate of 68.8%. Among them, China's meal replacement market will reach 47.26 billion yuan in 2020. It is expected to grow further in 2021, and the market size is expected to reach 92.43 billion yuan.

Image source: iimedia data center data.iimedia.cn

Dietary fiber that cannot be ignored — Resistant Dextrin

The fine processing of food causes the loss of a large amount of dietary fiber, resulting in insufficient human dietary fiber intake, so it is necessary to strengthen the content of dietary fiber in food processing.

According to different solubility in water, dietary fiber can be divided into water-soluble dietary fiber and insoluble dietary fiber. Insoluble dietary fiber is not digested in the small intestine, and cannot be absorbed by the body to provide nutrients and calories. It has a rough taste and affects the taste during food processing. Macromolecular water-soluble dietary fiber has high viscosity and high gelling properties, and its effect in food processing is not good. At present, it is easy to add in the food processing process, and it is the low-molecular water-soluble dietary fiber-resistant dextrin that has received unanimous praise from the majority of food processing enterprises.

Because resistant dextrin contains resistant ingredients that can resist the action of human digestive enzymes, it will not be digested and absorbed in the digestive tract and can directly enter the large intestine for fermentation. It is usually white to light yellow powder, with low sweetness, low calorie, heat resistance (121°C), acid resistance (pH>2), difficult to ferment, cold water soluble and not digested and absorbed by the human body. It can improve blood sugar. And fat metabolism, lower serum cholesterol, promote mineral absorption.

The multiple functions of resistant dextrin make it widely used in the fields of health care products, dairy products, baby food, bakery products, and meat products. According to my country's relevant laws and regulations, the Ministry of Health Announcement No. 16 of 2012 lists resistant dextrin as a common food, which makes resistant dextrin have a good market application prospect.

Precise service, So True will create customized products for you

Starlight So True uses the advantages of the entire industry chain of Starlight Group to transform corn starch with high added value to produce high-quality resistant dextrin products. At the same time, in view of the low purity of resistant dextrin in the production process, a special process is used to further improve the purity of resistant dextrin, and a high-value product with a total dietary fiber content far exceeding the national standard is prepared.

At the same time, So True always adheres to the development concept of technology, innovation, green and health, and provides customers with a one-stop service of precise customization and scientific formula in the entire supply chain of raw material design, product formulation, technical services, etc., which can be different according to customer requirements customized production of purity resistant dextrin products.